The City Council entrusted us with the exciting task of designing the 2024 Pride campaign for our beloved city, Barcelona. With this purpose in mind, we created a flexible system that allows for effective sharing of all its messages.
The proposal consists of the campaign’s messages and how they radiate in the colors of the LGBTIQ+ flag, claiming their rightful space throughout the city.
We designed a sinthetic graphic with a white background, intending to stand out amidst the visual noise that characterizes the city’s streets.
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Collaborators
Motion by DESIGN BY NATIVE
Project documentation by XAVI GARCIA
We took advantage of the dynamic nature of digital channels to animate the proposal, thereby reinforcing its expansive and energetic character.