Loolios is a unisex, genderless brand that finds its inspiration in the spheres of culture, museums and travel.
Loolios
The Landscape Collection captures the essence of idealised natural landscapes. The campaign seeks to open up a museographic space in which the printed artworks are transposed with new life onto garments.
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LA CASA DE ARCILLA
Fall Winter 2021/22 Campaign
Strong influences from impressionist vanguards are blended with the ancient milieu and artistry of pottery. We have developed the collection’s art direction to capture the essence of clay and traditional pottery. Infused with a contemporary approach, the campaign’s visuality toys with different textures, materials and forms, reminiscent of clay’s own malleability.
Designed by Zaida Sabatés, the set enters in dialogue with the materiality and textures of the collection as people and sculptures shape an ecosystem of coexistence with the garments.
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Collaborators
Photography by CHRISTIAN COLOMER, ENANEI
Video by CLAUDIA MALLART & ALBA CROS
Set design by ZAIDA SABATÉS
Styling by ANAIS CODINA
MUAH by MIQUEL CRISTOBAL
Production by LABELSROOM