Creative direction for Carolina Herrera, celebrating the 37th America’s Cup in Barcelona.
Barcelona hosted the 37th America’s Cup, and Carolina Herrera marked the occasion with a campaign that highlights its most iconic products with the spirit of the event.
To integrate the products into the world of the America’s Cup, a series of sunset backgrounds were created seeking to reflect a warm palette of colours on set, preserving the elegant and vibrant spirit of Carolina Herrera.
The photographic assets were rolled out within a large scale activation at the Barcelona airport on both printed and online supports such as billboards or screens.
Collaborators
Photography by CHARLY GOSP
Set design by LAURA DOARDO
Video by DANI MARTINEZ
Production by SAMPLE