Possible Objects
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Possible Objects emerged following a period of rigorous research, through which we proposed a naming system that marries timeless form with archetypal philosophy. The brand’s contemporary attitude to furniture making is designed into a centralising layout system and visual identity, applied to all design material and narrated by a feline mascot.
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Already familiar to us as a staple character within domestic life, the cat’s figure inspires another, metaphorical weight too: much like Schrödinger’s cat of paradoxical thought, how many ways to use the Possible Object are realisable at once?
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Collaborators
Creative Direction with ÁNGEL VALIENTE
Strategy with SERGI VILÀ
Verbal identity with BANZAI TURBA
Photography by ANDRÉS SOLLA
Illustration by LUÍS MAZÓN
Code by VISO HAUS