Creative direction for GIGI Studios that consolidates its vision for modern eyewear into a rigorous, sensitively-crafted identity.
GIGI Studios is an independent, globally-retailed eyewear brand whose offer for vision combines aesthetic and functional form to deliver high-quality, fashion-minded products. Synonymous with artistry, innovation and precision, the Barcelona-based brand set a new standard for contemporary elegance, finding its place as a leading player in the optical market.
Our collaboration with GIGI spans a full-service treatment for strategy and direction, applied across multiple campaigns of photography and moving image, throughout channels of digital, event-based, and editorial-driven output. A bold, symbolic ‘G’ leads the identity as a graphic doorstop, framing product, packaging and brand campaigns with its sleek geometry and protagonistic presence.
Drawing inspiration through to the richness of human identity, our direction centred around acts of focused storytelling across social channels that capture the brand’s values through an authentic connection to the visual worlds of its wearers.
Finding further shape through campaigns of cinematic, conceptual and avant-garde storytelling, we have cultivated a sophisticated brand world that elevates GIGI Studios into the domains of fashion and visual culture.
LE CLUB DE LECTURE, FW23/24
‘Le Club de Lecture’ is a gathering place for reading, listening, and exploring the world from many perspectives, taking a break from life’s frenzy and allowing ourselves to delve into the words of our favorite writers, feel inspired, and be fully present in the moment. Shot in Paris by Laura Marie Cieplic and filmed by Alba Fredenand. Still life by Daniel Molina.
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SUSTAINABILITY
The project showcases the environmentally friendly and recyclable materials used in the production of the products, including recycled stainless steel and bio acetates. Shot by Daniel Molina and filmed by Dani Martínez.
XS COLLECTION
The campaign showcases the contrast between small frames and oversized looks, highlighting the collection’s proportions, specifically designed for petite faces. Shot by Adrián Catalán and filmed by Josu Ortega.
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GOOD LUCK, FW24/25
The campaign uncovers the peculiar world of lucky rituals and superstitions, reflecting the diverse beliefs about luck. Shot by Adrián Catalán and filmed by Carlos Mimet. Still life by Jara Varela.
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ODD FRUITS, CAPSULE COLLECTION
The Odd Fruits collection is inspired by the expressive power of fruits and their infinite richness of color and texture. The creation of sculptures from exotic fruits brings to life a unique and avant-garde imagery. Shot by Adrián Catalán and set design by Laura Doardo.
TINNIT, CAPSULE COLLECTION
A tribute to the iconic island of Ibiza and its ancient goddess protector, Tanit, drawing from its history and purest nature. The concept was translated into the collection’s design through its shapes and, color palette and the temples are engraved with the Tinnit symbol created especially for this occasion. The launch event took place at Can Jay, a secluded house in the heart of the island. Campaign shot by Rita Puig Serra and filmed by Sara Guerrero.
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SHOW YOUR I’S, AW22/23
‘Show your I’s’ opens our eyes to the idea of polyhedral identities. The campaign narrates the freedom to express ourselves, a celebration of the versions that inhabit us and make us unique. Show all the faces that make you… you. Shot by Iñigo Awewave and filmed by Maria Sosa Betancor. Still life by Salva López.
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TIME TO SHINE, SS23/24
The campaign reminds us that our truest selves emerge in the most trivial moments. Whether dancing, enjoying an evening with friends, finding beauty in unexpected places, these are the genuine ways we reveal who we truly are. Shot by Iñigo Awewave and filmed by Maria Sosa Betancor. Still life by Salva López.
