Creative direction for Carolina Herrera, celebrating the 37th America’s Cup. Barcelona hosted the 37th America’s Cup, and Carolina Herrera marked the occasion with a campaign that highlights its most iconic products with the spirit of the event.
To integrate the products into the world of the America’s Cup, a series of sunset backgrounds were created seeking to reflect a warm palette of colours on set, preserving the elegant and vibrant spirit of Carolina Herrera.
The photographic assets were rolled out within a large scale activation at the Barcelona airport on both printed and online supports such as billboards or screens.
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