Barems

Barems is a campaign for the Platform of Catalan Artists where we present a report on professional practices in the sector, as well as develop a digital survey so that the user can make an assessment of their own practice.

Along with the digital survey, we developed a capsule collection campaign for social networks where we presented 3 archetypal artist profiles represented by dogs, the most viral protagonists of social networks. These capsules serve to characterize the three profiles resulting from the survey and also to present the campaign on social networks.
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For the campaign we developed a language that is consistent with the identity of the platform and at the same time accessible to all types of users, including the protagonists of the campaign.
Collaborators

Web developement: RICARDO JUÁREZ

Video and photography production: ÀLEX SARDÀ

Video and photography art direction: LAURA DOARDO

Casting: TOY, ARGI, LILA

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