Branding and art direction for OQO (o-cu-o), a device with wireless sensors that allows for real-time modulation of sounds, lights, visuals and movement.
Its purpose is to break the traditional boundaries of audiovisual control; through the use of wireless sensors and technological innovation, OQO offers an experimental and creative approach that opens the door to immersive sensory experiences.
Sound On
Sound On
Inspired by the dynamic live performances that OQO offers, our proposal breaks conventional boundaries and embraces the raw energy and spontaneity of face-to-facelive interaction.
The modulation concept of OQO device is also reflected through the visual language, with typographic variations or rotations of the graphic elements.
A custom web design enables direct interaction with the user. Through various interactive elements, it creates a real-time experience that brings us closer to understanding OQO’s concept.
Shaped by the visual language, we have developed a series of dynamic social media assets that embrace movement and unconventional modulations, creating an engaging and distinctive digital presence.
Collaborators
Film direction & DOP DANI MARTÍNEZ
Movement director & dancer JANA TRAVÉ
Skater SARA LEE
Gaffer MARTÍ BESCÓS
Sound design ANDRÉS BERASTEGUI
Colour design DANI MARTÍNEZ
VFX LEVIN MENDEZ
Photography ANNA GUDAYOL
Photo assistant COMMAND SERVICES
Knob 3D print POL CARRIZO
Prog. assistance VZTEC
Web development NICO MATA