Espai13 gallery space of the Joan Miró Foundation presented “Fixacions per minut”, a curatorial program on the relationship between reading and contemporary art for its 2022/23 season. We designed and identity system for the exhibition cycle based on graphic resources from the field of reading, such as reading comprehension tools or syntactic analysis. This allows us to develop a communication campaign in which we explore other ways of designing, for example, hierarchizing through repetition instead of  size.

We designed and identity system for the exhibition cycle based on graphic resources from the field of reading, such as reading comprehension tools or syntactic analysis. This allows us to develop a communication campaign in which we explore other ways of designing, for example, hierarchizing through repetition instead of  size.