We have led a full-service rebranding of Climeworks to consolidate their leading market position as a premium carbon removal company and pioneer in Direct Air Capture technology.
Advancing the efforts of Climeworks towards regenerative climate futures, a humanising presence is introduced into photographic assets to narrate a story of climate innovation that connects an emotional quality with its technology.
The redefined circular logo of Climeworks and its ambient soundmark of flowing air through carbon capture machines serves as the foundation for our identity. Newly developed iconography distills scientific processes into soft angular forms, bolder palettes of color are rendered into horizon-like gradients, and a lighter typography enhances legibility. Taken together, a visuality of weightlessness and transparency is brought to the new brand universe.
Sound On
Our rebranding has been applied across on-site wayfinding, merchandising, design matter and presentation materials, through to an online platform, social campaigns, and public-facing advertisements.
Collaborators
Soundmark by Andrés Berastegui
Motion by Natiu Design