Babel is a well-known original-version cinema in the city of Valencia. The project focuses on redesigning the identity, respecting its heritage while updating its language to connect with audiences of all ages, both young and adult.

The outcome is an updated identity distilled in its iconic elements, such as the signature blue and the geometric style of the original logo, while defining new assets to address all its needs in both physical and digital spaces.

The project includes the full development of the website, focusing on optimizing information and purchase processes across all devices, ensuring a smooth experience for audiences of all ages.

The social media strategy is designed to systematize the brand’s ongoing evolution, ensuring visual consistency and adaptability to new formats and content.