Building the foundations for a full-service identity, a challenge was set for us to visually establish a product design company’s transversal, material output and the global community who use its climate-conscious products. Possible Objects emerged following a period of rigorous research, through which we proposed a naming system that marries timeless form with archetypal philosophy. The brand’s contemporary attitude to furniture making is designed into a centralising layout system and visual identity, applied to all design material and narrated by a feline mascot.