Brand identity for FU.BA, a futuristic, health-forward bakery, crafted to shift how we experience baked goods.
FU.BA embraces a vision that bridges past and future, blending cultural heritage with contemporary expression to craft an identity that feels both rooted and forward-looking.
Rooted in ancient forms and the natural process of bread fermentation, an emblem marked by the initial “F” merges with a monospaced typographic logo, shaping a dialogue between past and future.
Across physical applications, the design explores materiality by combining metallic finishes and chrome details with earthy, tactile materials like paper and stone.
To enhance FU.BA’s digital presence, the social media assets offer a refined glimpse into the brand’s aesthetic and product universe.
Collaborators
Interior Design Isern Serra
Interior Photography David Zarzoso