Zumzeig

Zumzeig is a non-profit cooperative and participatory cinema. Based in Barcelona, they compose a multidisciplinary programme with original films and events.

In the pandemic’s wake of cinematic absence, we sought out a campaign concept and strategy that would inspire new—though familiar—acts of moviegoing.

Sound On

As part of the campaign, the genre of fanfilms invited us to reimagine four symbolic movie scenes as part of the campaign, produced with the help of Barcelona’s mayor Ada Colau and a local community of friends and collaborators. Audiences were invited to create their own ‘fanfilms’, sharing them on social media to take part in a membership raffle.

“We receive many
compliments
on how easy it
is to navigate
our website.”

Ana Uslenghi, Communication Coordinator at Zumzeig

The project’s adjacent design direction was developed around Zumzeig’s existing logo, within a colourful design system that employed film-specific typography made adaptable according to the organisation’s digital needs.

Collaborators

Directed by CLAUDIA MALLART
DOP by ALBA CROS
Sound by NORA HADDAD
MUA BY GINA ROS
Styling by ALEXA BARRIOS
Edited by ALEIX RODÓN
Colour by LITA BOSCH
Code by CARLOS CARBONELL

Zumzeig

Zumzeig is a non-profit cooperative and participatory cinema. Based in Barcelona, they compose a multidisciplinary programme with original films and events.

In the pandemic’s wake of cinematic absence, we sought out a campaign concept and strategy that would inspire new—though familiar—acts of moviegoing.

“We receive many compliments on how easy it is to navigate our website.”

Ana Uslenghi, Communication Coordinator at Zumzeig

The project’s adjacent design direction was developed around Zumzeig’s existing logo, within a colourful design system that employed film-specific typography made adaptable according to the organisation’s digital needs.

Collaborators

“We receive many
compliments
on how easy it
is to navigate
our website.”