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In the pandemic’s wake of cinematic absence, we sought out a campaign concept and strategy that would inspire new—though familiar—acts of moviegoing.
As part of the campaign, the genre of fanfilms invited us to reimagine four symbolic movie scenes as part of the campaign, produced with the help of Barcelona’s mayor Ada Colau and a local community of friends and collaborators. Audiences were invited to create their own ‘fanfilms’, sharing them on social media to take part in a membership raffle.
“Phantasia is fantastic team of friendly and talented people.”
Collaborators
Directed by CLAUDIA MALLART
DOP by ALBA CROS
Sound by NORA HADDAD
MUA BY GINA ROS
Styling by ALEXA BARRIOS
Edited by ALEIX RODÓN
Colour by LITA BOSCH
Code by CARLOS CARBONELL