

For the first major survey of her oscillating practice, co-presented by the Museum of Contemporary Art of Barcelona (MACBA) and the Museum of Modern Art of Medellín (MAMM), we have developed a visual identity for ‘If This Were a Beginning of Infinity’ that reveals the artist’s continuum of imagination.








Selected stills and fragmented portraiture present Hincapié to a public unfamiliar with her work, situated within a versatile design language for application across the museum’s media collateral.