The late Columbian artist María Teresa Hincapié took a performative approach to the ‘poetics of the domestic’ that was not bound to the private realm of life, but engaged with a domesticity that spoke to relations of care with the Earth and Universe.

For the first major survey of her oscillating practice, co-presented by the Museum of Contemporary Art of Barcelona (MACBA) and the Museum of Modern Art of Medellín (MAMM), we have developed a visual identity for ‘If This Were a Beginning of Infinity’ that reveals the artist’s continuum of imagination.

“Magnificent
work to capture
the essence
of the artist”

Maria Fernández, Marketing and Communication Manager at MACBA
Selected stills and fragmented portraiture present Hincapié to a public unfamiliar with her work, situated within a versatile design language for application across the museum’s media collateral.
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