Fixations per Minute

Introduction
Campaign Identity
Offline Communication

Espai13 gallery space of the Joan Miró Foundation presented “Fixations per Minute”, a curatorial program on the relationship between reading and contemporary art for its 2022/23 season.

We designed and identity system for the exhibition cycle based on graphic resources from the field of reading, such as reading comprehension tools or syntactic analysis. This allows us to develop a communication campaign in which we explore other ways of designing, for example, hierarchizing through repetition instead of size.

Information brochures for the different exhibitions. The flow of lecture is lead by the text box composition instead of ordinary consecutive page order.

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