![](https://phantasia.services/wp-content/uploads/2023/11/Phantasia_Services_Brummell_Branding_00-1.webp)
![](https://phantasia.services/wp-content/uploads/2023/04/Phantasia_Services_Brummell_Branding_00_mobile.webp)
Our branding concept for Brummell was inspired by the visuality of art deco, its graceful decadence of geometries, and the wider imaginary of hotel ephemera: from facade-wrapping neon signs, to the staple guest keychain. We updated this hotel universe for a contemporary context using custom, shape-shifting lettering, and the development of sub-identities under the existing Brummell mother brand.
![](https://phantasia.services/wp-content/uploads/2023/04/Phantasia_Services_Brummell_Branding_05-.webp)
![](https://phantasia.services/wp-content/uploads/2023/04/Phantasia_Services_Brummell_Branding_05-.webp)
Further visual voices have been deployed in a diversity of communication formats across Brummell’s physical and digital presence, including a dedicated website that activates the brand identity through animated layering and a soulful direction of image and colour.
![](https://phantasia.services/wp-content/uploads/2023/11/Phantasia_Services_Brummell_Branding_00-cover.webp)
![](https://phantasia.services/wp-content/uploads/2023/11/Phantasia_Services_Brummell_Branding_Web_mobile.webp)
![](https://phantasia.services/wp-content/uploads/2023/11/Phantasia_Services_Brummell_Branding_06.webp)
![](https://phantasia.services/wp-content/uploads/2023/11/Phantasia_Services_Brummell_Branding_07.webp)
![](https://phantasia.services/wp-content/uploads/2023/11/Phantasia_Services_Brummell_Branding_08.webp)
![](https://phantasia.services/wp-content/uploads/2023/11/Phantasia_Services_Brummell_Branding_09.webp)
![](https://phantasia.services/wp-content/uploads/2023/04/Phantasia_Services_Brummell_Branding_Poster.webp)
![](https://phantasia.services/wp-content/uploads/2023/04/Phantasia_Services_Brummell_Branding_Poster.webp)
![](https://phantasia.services/wp-content/uploads/2023/04/Phantasia_Services_Brummell_Branding_Instagram_01_Cover.png)
![](https://phantasia.services/wp-content/uploads/2023/04/Phantasia_Services_Brummell_Branding_Scroll_Cover.png)
Collaborators
Code by RICARDO JUÁREZ