We have designed the brand identity for a new boutique travel concept. Brummell Projects unites an attitude of casual holiday-making with a bespoke contemporaneity, offering stays at select accommodations in Barcelona, Marrakech and the Pyrenees.

Our branding concept for Brummell was inspired by the visuality of art deco, its graceful decadence of geometries, and the wider imaginary of hotel ephemera: from facade-wrapping neon signs, to the staple guest keychain. We updated this hotel universe for a contemporary context using custom, shape-shifting lettering, and the development of sub-identities under the existing Brummell mother brand.
Further visual voices have been deployed in a diversity of communication formats across Brummell’s physical and digital presence, including a dedicated website that activates the brand identity through animated layering and a soulful direction of image and colour.


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