Our branding concept for Brummell was inspired by the visuality of art deco, its graceful decadence of geometries, and the wider imaginary of hotel ephemera: from facade-wrapping neon signs, to the staple guest keychain. We updated this hotel universe for a contemporary context using custom, shape-shifting lettering, and the development of sub-identities under the existing Brummell mother brand.
Further visual voices have been deployed in a diversity of communication formats across Brummell’s physical and digital presence, including a dedicated website that activates the brand identity through animated layering and a soulful direction of image and colour.
Collaborators
Code by RICARDO JUÁREZ