Art direction and visual identity for the bar of Zumzeig cinema.

Opening its doors inside the cooperatively-owned cinema, Bistrot is a space designed for exchange; a cinema bar for moviegoers, small events, and other like-minded conversations.
We have developed the Bistrot’s identity to centre a dense, modern logotype, framed by a rounded silhouette in the shape of the bar’s entrance awning. The identity has been applied to its menu, A-board posters, and other dining matter in a blue-white coastal colour scheme.
Our direction for the identity’s typography was inspired by the modular lettering of cinema signage and program boards, played out in Bistrot through bold, justified compositions of text across physical and digital formats.
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